Content (The 7Cs)

In this Swarovski website, it has 2 types of dimensions content: offering mix and appeal mix.

From this offering mix, the content of this website include products, information and services. If visitors click on the product. it will show the visitors about the products details or information.

Beside that, the website also show appeal mix like customer service, product warranty, shipping fees and other services. This content type is current content. It does not require frequent updates the information. It will update when there is new products or promotion.

Context (The 7Cs)

In this Swarovski web site, the context of the site captures its aesthetics and funtional. The Swarovski has very distinct look and feel that is artistic, visually appealing and completely consisent with the colour palette and graceful navigation. The products may attract visitors to click it. Visitors who very interesting with the products, can buy it online with add to shopping bag. It also shown the prices and details.

Poor Design Features

Swarovski Crystal is a good website but there are still some poor design. The background very simple. Some text is too small too read. Some text linking under the website, visitor hard to see that. The website also design with many linking. It does not show the "Home" navigation, so visitor need to click the "back" button or retype the address.

For me this website still very good, but it has many focal points on the page. Visitor also can change the focal point.

Good Design Features

For me, I choosing the Swarovski because it is the luxury brand name for the range of percision-cut lead crystal glass and related products produced by Swarovski AG of Wattens, Austria. The Swarovski Crystal range includes crystal sculptures and miniatures, jewerly and couture, home decor and chandeliers.

I like this website because the website show the good features like text, navigation, links, graphics and general design.

First, the the background does not interupt the text. The texts are not too big or too small. The text for this website very elegant and sven. The hierarchy of the information is perfecly clear. The colour there used very exclusive, so it can attract people.

The navigation buttons and bars are easy to understand and use. The navigation also consistent throughout the website. The website also design with a good navigation buttons and bars provide the visitor with a clue as to where they are, what page of the the site they are currently on.

When u click the " Best of Swarovski cute mini-cats & pretty heart pendants" it will bring the visitors to lastest prducts and information. The frames are not obtrusive. It make visitor easily to read.

Next, the graphics are simple and clear. The buttons are not big and dorky. When you points at the graphics, graphics has an alt label. Example, you point the "Theo" picture, you can see the word "Theo". Beside that, every graphic link has a matching text link.

For the website has well design, every page in the site looks like belongs to the same site. There are repetitive elements that carry throughout the pages.